Posts Tagged ‘Marketing’
Author: Kenton Ross
A Note from the Editor…
We’re Back Online with a Brand New Design
This newsletter was on hold for a few months while I took a break and re-designed everything from the ‘frame up’. I hope you like the new look and feel.
We will be offering some great new services:
* Great pricing on custom WordPress themes for your blog
* Powerful open-source CMS web design and templates
* ‘Podcasting for Profit’ and ‘Blogging to the Bank’ online courses
* Email newsletter consulting and custom templates
* Unique one-on-one coaching programs
* Members-only free webinars
* Unique consumer products that attract new customers on their dime
* Business-building ideas you won’t hear or see anywhere else.
Author: Kenton Ross
The Year Was 1977. Sticker price on the 1977 Plymouth Arrow was $3,175. It got 39 mpg highway and 24 city due to its ‘modern aerodynamic design’. 32 years later they’re debating a 35 MPG target for fuel efficiency.
Posted in Popular | 
Tags: 1977 fashion, Change, flashback, Johnny Virgil, Marketing, Trends | 2 Comments »
Author: Kenton Ross
When I started writing this newsletter, I wasn’t even sure what a ‘marketing strategy’ was. I did know some cool zero-cost marketing tactics, but a simple shift in perception made all the tumblers click into place and the door just swung open.
Under this marketing model, defining your market strategy is simple: decide who your ideal customer is. The Latin roots of the word ‘de-cide’ mean to ‘cut away’… choosing who you want as customers and trimming away the rest. What niche market would you enjoy doing business with? Dentists? Nurses? Dog trainers? Politicians?
