A 2006 survey done by The Harris Poll found that out of 100 adults only 12 completely trusted mechanics. That rates slightly higher than telemarketers at 11 but not as trustworthy as lawyers at 14.
Under this marketing model, defining your market strategy is simple: decide who your ideal customer is. The Latin roots of the word ‘de-cide’ mean to ‘cut away’… choosing who you want as customers and trimming away the rest.
