Some Numbers to Know…

On July 14, 2009, in Marketing, by Kenton Ross

woman with keysHere are some statistics shop owners should know in the current economy:

  • Women purchase 52% of all automotive service and repair – in some markets it’s as high as 80%
  • By 2010, women are expected to control $1 trillion, or 60% of the country’s wealth, according to research conducted by BusinessWeek and Gallup.
  • It is estimated that women influence 90% of all retail purchase decisions. More than half of all new internet users are women, according to Jupiter Media Metrix.

In future issues, we’ll explore what these numbers mean to you.

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