Here are some statistics shop owners should know in the current economy:
- Women purchase 52% of all automotive service and repair – in some markets it’s as high as 80%
- By 2010, women are expected to control $1 trillion, or 60% of the country’s wealth, according to research conducted by BusinessWeek and Gallup.
- It is estimated that women influence 90% of all retail purchase decisions. More than half of all new internet users are women, according to Jupiter Media Metrix.
In future issues, we’ll explore what these numbers mean to you.