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Do You Have a ‘Killer’ Marketing Strategy?

May 19th, 2009 |

Author: Kenton Ross

archer When I started writing this newsletter, I wasn’t even sure what a ‘marketing strategy’ was. I did know some cool zero-cost marketing tactics, but a simple shift in perception made all the tumblers click into place and the door just swung open.

Under this marketing model, defining your market strategy is simple: decide who your ideal customer is. The Latin roots of the word ‘de-cide’ mean to ‘cut away’… choosing who you want as customers and trimming away the rest. What niche market would you enjoy doing business with? Dentists? Nurses? Dog trainers? Politicians?

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Posted in Best practices, Marketing, Social trends |

Tags: Marketing, strategy | 1 Comment »

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