Archive for the ‘Popular’ Category
Author: Kenton Ross
How to make money attracting new customers…
One of the coolest new technologies we’ve come across lately is the new Guardian Tracker GPS from Payment Guardian, Inc. – an industry leader in street-smart automotive electronics since 1998.
This product is perfect for attracting classic car owners, professional women and security-conscious families to your shop… prime prospects for all your other services. They will appreciate you providing technology to keep them safe – and when it comes to trusting a shop to repair their vehicle, you will be ‘first in mind’.
Posted in Auto theft, Electronics, GPS Tracker, Popular, Safety | 
Tags: Auto theft, car theft, GPS tracking, new products, teen drivers, theft recovery | No Comments »
Author: Kenton Ross
Clingstone is a house with 23 rooms radiating off a central hall built on a rock in Narragansett Bay.
J.S. Wharton built it in 1903 in response to the eminent domain seizure of his summer home in Pennsylvania, commenting “I’m going to build where no one can bother me”.
Total cost of construction was $36,984.
Author: Kenton Ross
… and Have Us Play by YOUR Rules
If you’re sick and tired of interruptions from sales people that destroy your productivity and profit, then its time to ‘Skype the B.S.’ (bulldog solicitors)
So, if you want to take control of unwanted solicitations (either by phone or in person), then here’s a ‘quick fix’ that works like a charm… (its easy and its free): just Skype ‘em.
Author: Kenton Ross
The Year Was 1977. Sticker price on the 1977 Plymouth Arrow was $3,175. It got 39 mpg highway and 24 city due to its ‘modern aerodynamic design’. 32 years later they’re debating a 35 MPG target for fuel efficiency.
Posted in Popular |
Tags: 1977 fashion, Change, flashback, Johnny Virgil, Marketing, Trends | 2 Comments »
Author: Kenton Ross
The original article was the first post I wrote for the newsletter. This “tip” remains one of the simplest and most effective ways for great customers to find your shop online – at zero cost to you.
Posted in Marketing, Popular |
Tags: Car Talk, Mechanics Files, NPR, online database | No Comments »
Author: Kenton Ross
(People don’t trust us.)
A 2006 survey done by The Harris Poll found that out of 100 adults only 12 completely trusted mechanics. That rates slightly higher than telemarketers at 11 but not as trustworthy as lawyers at 14. I can relate to this survey… I’m a telemarketer. That just means we have to do things differently to overcome this jaded preconception.
Author: Kenton Ross
“Never try to teach a pig to sing… It wastes your time and it annoys the pig.”
- Lazarus Long
When I hear shop owners complain that their customers aren’t paying for anything but critical repairs because they’re losing their jobs, unemployment is at 8% and the economy sucks, my first thought is – what about the other 92%?
