Margin of Error

On June 2, 2009, in Marketing, by Kenton Ross

An overall gross profit margin of 55% is not at all unreasonable with today’s overhead… in fact, you would be hard pressed to survive the ups and downs of economic cycles with much less

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Do You Have a ‘Killer’ Marketing Strategy?

On May 19, 2009, in Best practices, Marketing, Social trends, by Kenton Ross

Under this marketing model, defining your market strategy is simple: decide who your ideal customer is. The Latin roots of the word ‘de-cide’ mean to ‘cut away’… choosing who you want as customers and trimming away the rest.

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