Archive for the ‘Marketing’ Category
Author: Kenton Ross
Buckle Up and Hold on Tight !
By the time we saw it, it was almost too late…
That’s how fast we’re moving…
First it was the shift from analog to digital… remember rotary dial phones and clocks that ticked? Next it showed up in a lava flow from off-line to on-line connection (from interruption to attraction marketing). But there’s another shift coming that will blow right by you if you’re not ready. It’s the shift from static to mobile communications.
The medium is text message marketing. It can provide a perfect bridge between traditional print or media ads and opt-in convenience from mobile devices.
Author: Kenton Ross
A Note from the Editor…
We’re Back Online with a Brand New Design
This newsletter was on hold for a few months while I took a break and re-designed everything from the ‘frame up’. I hope you like the new look and feel.
We will be offering some great new services:
* Great pricing on custom WordPress themes for your blog
* Powerful open-source CMS web design and templates
* ‘Podcasting for Profit’ and ‘Blogging to the Bank’ online courses
* Email newsletter consulting and custom templates
* Unique one-on-one coaching programs
* Members-only free webinars
* Unique consumer products that attract new customers on their dime
* Business-building ideas you won’t hear or see anywhere else.
Author: Kenton Ross
How 2 corporations with exceptional customer service inspired viral video campaigns with VERY different results – all at ZERO COST
CLICK HERE FIRST to watch “United Breaks Guitars”
Here’s what happens when Hitler finds out that United breaks guitars:
Author: Kenton Ross
… and Have Us Play by YOUR Rules
If you’re sick and tired of interruptions from sales people that destroy your productivity and profit, then its time to ‘Skype the B.S.’ (bulldog solicitors)
So, if you want to take control of unwanted solicitations (either by phone or in person), then here’s a ‘quick fix’ that works like a charm… (its easy and its free): just Skype ‘em.
Author: Kenton Ross
By the Numbers…
From last month’s article we know that a prime demographic for preventive automotive maintenance is women – who purchase 52% of all service and repair – and as much as 80% in some US markets.
Author: Kenton Ross
Here are some statistics shop owners should know in the current economy:
Author: Kenton Ross
The original article was the first post I wrote for the newsletter. This “tip” remains one of the simplest and most effective ways for great customers to find your shop online – at zero cost to you.
Posted in Marketing, Popular | 
Tags: Car Talk, Mechanics Files, NPR, online database | No Comments »
Author: Kenton Ross
“There’s no difference between markup and margin – it’s the same thing”- Anonymous Chicago shop owner
In a recent conversation with a shop owner, the subject of margins and markup came up. He insisted there was no difference.
Author: Kenton Ross
When I started writing this newsletter, I wasn’t even sure what a ‘marketing strategy’ was. I did know some cool zero-cost marketing tactics, but a simple shift in perception made all the tumblers click into place and the door just swung open.
Under this marketing model, defining your market strategy is simple: decide who your ideal customer is. The Latin roots of the word ‘de-cide’ mean to ‘cut away’… choosing who you want as customers and trimming away the rest. What niche market would you enjoy doing business with? Dentists? Nurses? Dog trainers? Politicians?
